Innovate + Grow.
Who We Are
“The first decisions set the direction for the entire project.” – Jeffrey Liker
At CREARE Collaborative, we are a real estate advisory firm specializing in guiding our clients through the critical initial decisions in real estate. With over 20 years of experience in Development, Design, and Master Planning, our team has successfully managed complex mega projects across diverse markets.
We focus on adding value from the earliest stages of pre-development, blending precise technical knowledge and data-driven insights with vision and creativity to solve problems and advocate for our clients. For us, project success means realizing the project’s vision while staying within budget and on schedule, all while enhancing the community by creating beautiful spaces for people.
What We Believe In
Meaningful Design and Master Planning can improve every aspect of life within the built environment. It can enhance brand identity, recruitment, employee retention, wellness, productivity, innovation, and profitability for cities and industry-leading companies. Meaningful Design and Master Planning do not necessarily incur a higher upfront cost. However, it will differentiate the project and add direct and indirect value throughout its life cycle. Our commitment is to support clients by fostering innovation and growth while maximizing the positive impact of their “first (design) decisions.”
Delivering project clarity to our clients, unlocking value, and creating a positive impact on the community
Featured Project Experience*
Spur (Phase I featured)
OWNER: IQHQ
LOCATION: South San Francisco, CA
ROLE: Development Lead as SVP of Development for IQHQ
PROGRAM: Lab, Office
SIZE: Spur District 2.6M SF (Phase I 330K SF)
STATUS: Phase I Under Construction
RaDD
OWNER: IQHQ
LOCATION: San Diego, CA
ROLE: Development Lead as SVP of Development for IQHQ PROGRAM: Lab, Office, Retail, Event Space, 5 acres Green space
SIZE: 1.7M SF
STATUS: Delivered 2024
One Paseo
OWNER: Kilroy Realty
LOCATION: San Diego, CA
ROLE: Project Lead, Design Director & Architect at Gensler
PROGRAM: Office, Parking Structure, Open Space
SIZE: 286K SF
STATUS: Delivered 2020
* “Featured Project Experience” refers to projects Marin Gertler worked on at IQHQ or Gensler prior to Creare Collaborative.
Services
Providing exceptional services and insight from the start.
The roadmap to expedited
delivery
Delivering for the best.
Value of projects executed in Design and Development
Experience leading the development of “mega projects”
Years of expertise
We redefine
what’s possible
Marin Gertler
As the Founder and Principal of CREARE Collaborative, Marin brings over 20 years of firsthand experience in Development, Design, and Master Planning. With a background in leading major projects and a strong community presence, Marin is dedicated to helping clients succeed.